#154: Content | B2B Landing Pages that Convert to Pipeline (and How You Should Actually Be Using Attribution) with Tas Bober

B2B Marketing with Dave Gerhardt

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10M ago 52:09

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Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.

Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.

Tas and Dave cover:

How she built her audience on LinkedIn and turned it into a niche consulting business
Creating problem-aware landing pages that convert and drive pipeline
Evaluating overall marketing metrics rather than just channel-specific ROI

Timestamps

(00:00) - - Intro
(07:37) - Getting Started Publishing on LinkedIn
(11:00) - - Niching Down on LinkedIn to Grow Faster
(12:46) - - Getting Laid Off and Going All In On Consulting
(16:18) - - The Power of Networking Calls
(19:01) - - Attracting More Targeted Clients by Niching Down
(22:16) - - Tailoring Landing Page Tactics for B2B and B2C Marketing
(28:05) - - Optimizing Landing Pages and Creative for Search Ads
(29:13) - - Utilizing Paid Traffic for B2B
(34:02) - - Measuring Success Beyond Just Conversions
(37:21) - - Making Landing Pages Customer Centric
(39:09) - - Why Founders Need to Be On Social Media
(41:40) - - Navigating Long Sales Cycles and Marketing Impact
(46:00) - - Attribution Should Align With How Buyers Buy
(48:08) - - Digital Ads and Landing Page Success

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***

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***

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