#187: Growth | Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert

B2B Marketing with Dave Gerhardt

内容由Exit Five and Dave Gerhardt提供。所有播客内容（包括剧集、图形和播客描述）均由 Exit Five and Dave Gerhardt 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

3M ago 57:46

MP3•单集首页

In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.

Dave and Sean cover:

How to build alignment between sales, marketing, and ops
Why early-stage companies must align operational complexity with their growth maturity
How continuous planning helps marketing and ops teams stay agile as business challenges come up

Timestamps

(00:00) - - Intro to Sean
(07:14) - - Going From Founder Led Sales to Having A Professional GTM
(09:55) - - How Ops Bridges Business Goals
(13:45) - - How To Align Sales, Marketing, and Operations
(17:54) - - Why You Need A Clear Marketing Strategy
(20:20) - - How To Build A Partnership Between Marketing and Operations
(26:44) - - Guidelines For Long Term vs Short Term Budgeting And Planning
(32:38) - - Marketing's Role At The Bottom Of The Funnel
(37:33) - - How To Get “Hand-raisers” For Your Product In The Customer Journey
(41:25) - - Do Engaged Accounts Measure The Success Of Marketing?
(43:15) - - Sean’s Podcast ROI
(45:31) - - AI Use Cases In Ops
(50:33) - - How To Hire A Good Ops Person
(54:01) - - Closing Remarks

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***
This episode of the Exit Five podcast is brought to you by our friends at Paramark. You’ve heard it before – every B2B marketer’s top pain point is marketing attribution. It’s complicated, messy, and too often leads to fights with your CRO over whose lead deserves credit.

That’s where Paramark steps in. Their platform makes it simple to understand what’s driving results (and what isn’t) with tools like marketing mix modeling and incremental testing. No more relying on outdated click attribution or chasing UTM links. Instead, Paramark gives you actionable insights across channels, campaigns, and geographies to help you grow.

Paramark's founder & CEO Pranav has been in your shoes as a B2B marketer. He’s so passionate about solving this problem, he’s offering listeners a free brand assessment. Pranav will personally analyze your brand’s performance and share his insights—an opportunity you don’t want to miss.

Slots are limited, so act fast. Head to paramark.com/brand-consult to claim your spot. Trust us, this is worth your time.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

223集单集

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies