34: The First PlantMilk powered by MUSHROOMS?? - Josh Hahn

BAD Marketing Podcast with Eddie Maalouf

Josh Hahn is the founder of Shroom Junkie, the world’s first PlantMilk powered by Mushrooms. He shares why other plantmilks suck, some crazy things they are doing with mushrooms, and how they raised $200M in funding to make this company a reality.During this episode, the guys talk about what it takes to bring a product like this to market, what struggles they had to overcome, and what the future holds for Shroom Junkie.4Media is excited to partner with Shroom Junkie on the launch of this revolutionary product, and we want to shout out the whole team on the successful launch.FOLLOW JOSH:Instagram: https://www.instagram.com/joshmhahn/ TikTok: https://www.tiktok.com/@josh.m.hahn

FOLLOW SHROOM JUNKIE:Website: https://shroomjunkie.com/Instagram: https://www.instagram.com/shroomjunkieofficial/ TikTok: https://www.tiktok.com/@shroomjunkieofficial YouTube: https://www.youtube.com/@shroomjunkie1335

TIMESTAMPS:0:00 - Intro2:00 - Podcast Start2:12 - What is Shroom Junkie?3:30 - What sparked the idea of Shroom Junkie?5:45 - How did they fund the company? 6:50 - Mushroom Technology Breakthroughs8:20 - Josh’s Personal Reasons for Starting Shroom Junkie9:39 - Eddie can’t get over how good it tastes10:37 - Why Josh Saw the potential in Shroom Junkie13:00 - Why flavoring is so hard14:00 - The biggest struggles when creating Shroom Junkie16:20 - What others get wrong when sourcing ingredients18:45 - How do you actually grow mushrooms?21:26 - What is the most expensive mushroom in the world?23:44 - How they grow their mushrooms in the lab24:56 - What’s the difference between a mushroom and a truffle?26:28 - False Advertising in the Mushroom Industry27:50 - Why Mushrooms are so beneficial for health28:49 - How are trippy mushrooms made?31:05 - Please share the podcast with a friend31:33 - Shroom Junkie will not make you trip32:38 - Josh’s Strong Background in Marketing38:15 - How Josh Approaches Learning39:50 - Skill stacking & Why it’s important 45:30 - Direct to Consumer vs Retail51:05 - Why Shelf-stable Plantmilk is sold in the refrigerated section52:58 - What gives Josh so much confidence in a brand that hasn’t launched yet57:00 - Why Liquid Death blew up59:02 - The big problems with the current Diary & Plantmilk industry1:02:16 - 1 Almond = 1 Gallon of Water1:04:05 - Why Oatmilk sucks1:04:50 - No one in the space is focused on actual nutrition1:12:01 - The myths around “natural flavoring” on Nutrition Facts1:14:00 - Merchants of Doubt1:15:40 - Why Government Subsidies are such a problem1:17:05 - Josh claims Mushrooms can turn Sugar into protein??1:18:07 - Opinions on Soylent & GMOs1:20:31 - The problem with Carageenan1:23:16 - Meat/chicken is strange…1:24:25 - Josh’s Long term vision of Shroom Junkie1:31:30 - Should you bootstrap or raise money?1:36:30 - Building a business to sell as a resource to others1:37:54 - How Josh thinks about Equity in a marketing company1:42:09 - Josh's Fortune Cookie Advice

FOLLOW 4MEDIA:Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing?

EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/

ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.comYouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast