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Wisdom is Beautiful With Alexis Eizinas
Manage episode 445239088 series 2794837
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Starting as a model in the 1990s, Alexis Eizinas transitioned to a two-decade career in beauty retail design. Inspired by her mother's example, she embraced her silvering hair but struggled to find suitable products. During COVID-19, she realized the market gap and, in 2023, founded Silvering, the first North American beauty brand to provide cosmetics and hair care uniquely designed to amplify and never hide the true beauty of naturally silvering hair. Leveraging over 30 years of experience in the beauty industry and her experience trying to find products that worked with her own silvering hair, Alexis created a truly innovative and contemporary product line for the modern woman who has embraced her grays.
She launched Silvering in 2023. The company's tagline, Wisdom Is Beautiful, speaks volumes about Alexis's mission to change the way all women perceive silvering hair, to see it as a powerful, beautiful, outward expression of growing up.
What You Will Hear in This Episode:
03:08 Alexis’s Personal Journey
04:17 Returning to Canada and Further Career
06:00 Founding of Silvering
08:21 Online Influence and COVID impact
19:15 Changing Perceptions of Silvering Hair
26:25 Wisdom is Beautiful
28:43 Visibility and Confidence for Aging Women
33:17 Closing Remarks and Next Steps
Quotes
“I've always been in beauty, and I think really all women are in beauty in some way or another because our identity is naturally wrapped up in appearances.”
“The trick to finding your beauty is really in amplifying those features that make you, you.”
“We want them to see it as a sign of wisdom.”
“A man can walk around with a little bit of silver in his hair. It's considered sophisticated and he's a seasoned professional.”
Mentioned:
eConnect with Bonnie
Gendered Ageism Survey Results
5 Tips to own the superpower of your age
Purchase my book Not Done Yet on Amazon:
If you enjoyed this episode of Badass Women Podcast, then make sure to subscribe to the podcast and drop us a five-star review.
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