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How Micro-Engagements Generate Sales and Build Loyalty

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Manage episode 433959869 series 2855065
内容由Jim Marous and Evergreen Podcasts提供。所有播客内容(包括剧集、图形和播客描述)均由 Jim Marous and Evergreen Podcasts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Personalized, real-time micro-engagements are more than just a trend – they're reshaping the future of banking. By leveraging technology to create meaningful, timely interactions, financial institutions can build stronger customer relationships, increase loyalty, and stay competitive in an ever-evolving digital landscape.

On today’s episode of Banking Transformed, we’re joined by two industry leaders: Sarah Martin, CEO of Pulsate, a company at the forefront of mobile engagement technology, and Eric Givens, SVP of Research and Development at Arizona Financial CU.

We discuss how real-time communication is not just about big data or complex algorithms, but about using new tools to create small, impactful moments that resonate with consumers on a personal level. Our guests also show how micro-engagements will continue to transform the banking experience, making it more human, more relevant, and more valuable for customers and financial institutions alike.

  continue reading

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Artwork
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Manage episode 433959869 series 2855065
内容由Jim Marous and Evergreen Podcasts提供。所有播客内容(包括剧集、图形和播客描述)均由 Jim Marous and Evergreen Podcasts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Personalized, real-time micro-engagements are more than just a trend – they're reshaping the future of banking. By leveraging technology to create meaningful, timely interactions, financial institutions can build stronger customer relationships, increase loyalty, and stay competitive in an ever-evolving digital landscape.

On today’s episode of Banking Transformed, we’re joined by two industry leaders: Sarah Martin, CEO of Pulsate, a company at the forefront of mobile engagement technology, and Eric Givens, SVP of Research and Development at Arizona Financial CU.

We discuss how real-time communication is not just about big data or complex algorithms, but about using new tools to create small, impactful moments that resonate with consumers on a personal level. Our guests also show how micro-engagements will continue to transform the banking experience, making it more human, more relevant, and more valuable for customers and financial institutions alike.

  continue reading

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