Episode 122: Charlie Barrett of Secret Trail Brewing & Surrogate's MIchael Lee & Daniel Martin

Barley & Me

Host Ben Rice travels to Chico, CA, to talk to the town's second-ever brewery, Secret Trail Brewing, and owner/brewer Charlie Barrett, as well as Chico's indie-pop darlings Surrogate (represented by guitarist Michael Lee and keyboardist Daniel Martin). We talk consumption, creativity, and a change to the digital/internet era, as well as pesky ABC regulations, marketing tactics, and how to retain your individuality in a market that has certain expectations. Plus! Expansion! Singles on tape! Knowing you might fail but at least you tried! And the challenges of live performance, especially in Sacramento, CA. But it's not all doom and gloom! We also talk about Surrogate's upcoming appearance at The Maltese's 10th anniversary show (May 30th) and Secret Trail's SpringFest on May 9! Enjoy!
Find out more about our guests today by following them on Instagram:
Secret Trail Brewing: @secrettrailbrewingco
Surrogate: @_surrogate
And of course, you can follow Barley & Me across social media @barleyandmepod
This episode is brought to you by staying at home and avoiding infection risks! We'll bring back the ads you know and hate once we know we can all safely assemble once again.
Do you have a story about racism, sexism, homophobia, or transphobia in the beer industry? You can submit your story anonymously, to be read on a future episode of Barley & Me at https://forms.gle/SmDuBT3zGKxNCVZ757
During this coronavirus pandemic, I will be trying to get episodes out. With the added risks in live interaction, I will be organizing phone interviews, which opens my range to WORLDWIDE, babyyyyyy. Let me know what breweries and industry professionals you want to hear from, and I will try my best to make that happen. Hit me up on the social meeds, or via email at [email protected] or [email protected]
Intro Music: “Functional Alcoholism” by Be Brave Bold Robot (@bebraveboldrobot)
Alternate Intro Music: “JamRoc” by Breez (@breeztheartist)
Logo by Jessica DiMesio (@alivingclicheart)
Thanks so much for listening. Get home safe!