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Designed For Teens - Carly Broderick, Founder and CEO of Miles Personal Care

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Manage episode 418512337 series 1791495
内容由MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network提供。所有播客内容(包括剧集、图形和播客描述)均由 MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Host Jessica Quick of Buzz Beaute is joined this week by Carly Broderick, the Founder and CEO of Miles Personal Care. Carly discusses the development and marketing of her brand, which focuses on creating deodorants and personal care products for teens and tweens. Carly shares her background in the beauty industry and how she came up with the idea for Miles, as well as the branding and packaging, including the decision to make it a gender-neutral brand. She shares her go-to-market strategy, which includes targeting parents as the purchasers and using influencers and PR to reach the target audience. Carly also mentions her plans for expanding the product line in the future.

Instagram: https://www.instagram.com/beautybizshow/

See omnystudio.com/listener for privacy information.

  continue reading

106集单集

Artwork
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Manage episode 418512337 series 1791495
内容由MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network提供。所有播客内容(包括剧集、图形和播客描述)均由 MouthMedia Network — mouthmedianetwork.com/be-a-guest and MouthMedia Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Host Jessica Quick of Buzz Beaute is joined this week by Carly Broderick, the Founder and CEO of Miles Personal Care. Carly discusses the development and marketing of her brand, which focuses on creating deodorants and personal care products for teens and tweens. Carly shares her background in the beauty industry and how she came up with the idea for Miles, as well as the branding and packaging, including the decision to make it a gender-neutral brand. She shares her go-to-market strategy, which includes targeting parents as the purchasers and using influencers and PR to reach the target audience. Carly also mentions her plans for expanding the product line in the future.

Instagram: https://www.instagram.com/beautybizshow/

See omnystudio.com/listener for privacy information.

  continue reading

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