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Bobbi X Jackie Burns Brisman, VP Consumer Engagement & Content, L’Oreal USA Professional Products Division
Manage episode 452644979 series 3392660
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In this conversation, Jackie Burns Brisman shares her journey in the beauty industry, highlighting the evolution of digital media and its impact on content creation. She emphasizes the importance of personal branding for stylists and the role of professional education in shaping careers. The discussion also touches on navigating career paths in beauty and the future of digital media, encouraging listeners to embrace their unique journeys and passions.
Takeaways
- Jackie started her career in beauty as an intern at magazines.
- She fell in love with digital content while working as a beauty editor.
- Hair.com serves as a platform for consumers to discover professional hair care.
- Content creation is essential for stylists to build their brand.
- Stylists should embrace social media to market themselves effectively.
- Professional education is crucial for advancing in the beauty industry.
- Digital media is constantly evolving, offering new opportunities.
- Authenticity is key in personal branding for beauty professionals.
- The beauty industry offers diverse career paths beyond traditional roles.
- Passion for the industry drives success and fulfillment in careers.
Chapters
00:00 Introduction to the Beauty Industry Journey
02:52 The Evolution of Digital Media in Beauty
05:57 The Role of Content Creation in Beauty
09:04 Building Your Brand as a Stylist
11:50 The Importance of Professional Education
15:08 Navigating Career Paths in Beauty
18:09 The Future of Digital Media in Beauty
21:08 Conclusion and Call to Action
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