))
Episode 67 - Matt Lever
Manage episode 424630513 series 3580900
内容由Hugh Todd & Dan Dawson, Dan Dawson, and Hugh Todd提供。所有播客内容（包括剧集、图形和播客描述）均由 Hugh Todd & Dan Dawson, Dan Dawson, and Hugh Todd 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Visuals: https://getbehindthebillboard.com/episode-67-matt-lever
We’re back folks. Dry BtB Jan is over. And we’re starting the year with a belter in Matt Lever.
Multi talented.
Multi awarded.
Funny.
Charming.
Loves a big idea.
Loves a gag.
And loves the in-house BtB flapjacks.
We spent a leisurely hour with Matt chatting billboards, from his very first one for Macallan that he bizarrely spotted while on holiday in New York…to DOH anti-smoking, Tfl, Trident Gum, Gym Box and closing on Breast Cancer Now and the perfectly pitched topical work that ran during the Women’s World Cup.
Listen out too for Matt talking about The Chat - the UK’s first drama series to play out on a messaging app group chat on WhatsApp. An audacious idea which not only garnered many awards and much PR, but more importantly has helped women cope with the disease.
Matt, thanks so much again for coming in and sharing, it was a real pleasure.
And for those after extra content, we’re also posting on the website Matt’s good copywriting doc, which is basically a reminder of what great work looks like.
78集单集
分享
