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The Measuring Purpose Series from The B’Old Intern. Chat to Toffael Rashid about the Lifebuoy brand.
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Toffael Rashid was asked to jump on a plane from the UK by the then chairman of Unilever India to fix the Lifebuoy brand. He talks about a brutally commercial strategy that led to a purpose brand poster child. One truly authentic conversation with an old mate. Pardon the odd expletive.
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