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Building a Viral Tik Tok Product with Michael Malinsky
Manage episode 350216620 series 3378346
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#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder & CEO Michael Malinsky joins us to talk about how they built a brand with key advantages in the marketplace - it was fun to share & talk about with friends, and made you want to return to the brand to shop additional products. These edges helped their advertising efficiency in such a competitive category as makeup by building a relationship with their customers in a experiential, visual way.
Read Wonderskin's Tik Tok Case Study
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