Toxic Marketing Bullsh*t and How to Avoid it: A Very Honest Account

Better Bolder Braver

So many people that were looking to pivot their career thanks to Lockdown trained to become a coach.

And sadly, a significant number of them then got caught up with some seriously dubious marketing advice and services.

It is totally unsurprising, therefore, that Chelle Douglas (now safely in the BBB community) was one of them.

Having to think creatively about what to do when her previous line of work became unviable in its current format, Chelle trained with one of the most well-known coaching training providers. But when she qualified, she felt lost and unsure as to what she was supposed to do next to get her business and good name out there. A familiar story.

Along came a seemingly reliable marketing outfit that promised to show her how to get loads of clients pretty quickly and - you guessed it - to "10 x her income".

She followed all their (farcical) advice and... Nothing.

So they tried to get her to pay them even more money (her original investment being no less than £5K... she could have been in the BBB community for more than 8 years for that amount of money!)

But she's not bitter. Thankfully Chelle is a brilliant, intelligent, optimistic and resourceful coach and mother of three children. So she picked herself up, dusted herself off and carried on looking for a way to grow her coaching business.

She's very kindly offered up this candid account of what happened so as to help prevent other, newly qualified coaches from being brainwashed and taken advantage of.

Please do have a listen and kindly share this with fellow coaching students, your coaching training providers, accreditation bodies and anyone else that you think needs to steer clear or could do with feeling that they are not alone.

I am incredibly grateful to Chelle for her generosity here, and so happy she is now safely in the BBB community and working with me on a 121 basis.