Data and Discipline. The Mastery Behind Biena Snacks' Newest Product Launch.
Manage episode 407338775 series 3562311
When Biena Snacks launched their Tasty Thins line in the salty snacking category, they employed a high ROI, multi-layered retail activation approach that helped them rise to the top - fast. Find out which retailers they worked with first and why, the retailer marketing programs that drove velocity through the roof, and how they track and use data to build a formula for success.
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