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Building Your Business Brand with Shannon Hewlko
Manage episode 440139464 series 3567128
内容由Matt Calnan - Beyond Wealth提供。所有播客内容（包括剧集、图形和播客描述）均由 Matt Calnan - Beyond Wealth 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of Beyond Wealth: Success Unscripted, host Matt Calnan welcomes Shannon Hewlko, the Vice President, Head of Strategy, and Creative Director at Roadmap Agency. Shannon brings over a decade of experience in brand and business growth strategies. They dive deep into the intricacies of building a business brand, discussing the importance of brand strategy, audience personas, and the role of consistent branding in business growth.
Shannon shares her journey from working in the advertising world to founding her own branding agency and eventually becoming a key player at Roadmap. She offers valuable insights into how businesses, especially those with growth aspirations, can tackle brand problems, align their marketing tactics with business goals, and effectively utilize brand workshops to create compelling brand identities.
Whether you’re a startup looking to establish a strong brand or an established business aiming to refine your branding, Shannon’s expertise and practical advice will provide you with actionable steps to elevate your business brand.
Key Takeaways:
- The critical role of brand strategy in business growth.
- How to conduct audience persona research and why it's essential.
- The importance of consistency in branding across all touchpoints.
- The value of brand workshops in defining a company’s core values and brand identity.
- Tips for small businesses on building a brand with limited resources.
About the Guest: Shannon Hewlko is the Vice President, Head of Strategy, and Creative Director at Roadmap Agency. With a background in graphic design and advertising, Shannon specializes in helping businesses grow through strategic branding and marketing. She’s passionate about problem-solving and has a keen interest in seeing her clients succeed.
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Interested in sharing your success story with a wide audience of local leaders and influencers? "Beyond Wealth: Success Unscripted" is looking for guests like you—successful, insightful, and ready to tell the world how you've made your mark. Learn more and apply at https://beyondwealthpodcast.ca/guest
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