The Fiat Multipla Story

Big Car

If ever the phrase “Don’t judge a book by its cover” was appropriate, it’s with the Fiat Multipla. With an exterior described as “Designed by a group of people who seemingly never met”, and an instrument cluster resembling “Nightmare on Skull Rock”, this isn’t a car to easily love. But that’s a shame. Under the comical looks lives a truly great car that’s made a quantum leap in automotive design like the Beetle, 2CV or Mini. Top Gear summed it up best when they named it Car of the Year in 2000, and at the same time the Ugliest Car of the Year. Why did the absurd Multipla morph into the king of bland, and why did its designer have the last laugh?