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Navigating Agency Accountability & Black Friday Projections with Josh Tay
Manage episode 443263275 series 3574119
内容由Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch提供。所有播客内容（包括剧集、图形和播客描述）均由 Nathan Perdriau & Sebastian Bensch, Nathan Perdriau, and Sebastian Bensch 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Nathan and Josh Tay discuss the importance of accountability in agency relationships, the challenges of forecasting retention and sales, and the necessity of setting realistic goals. They delve into financial transparency, especially during Black Friday, and the impact of offer structures on consumer behaviour. The conversation highlights the significance of profitability over revenue and the complexities of branding in a competitive market.
Takeaways
- Accountability is essential in agency-client relationships.
- Forecasting retention sales requires a different approach than acquisition.
- Setting realistic goals is crucial for agency success.
- Financial transparency fosters trust between agencies and clients.
- During Black Friday, prioritizing profitability is key.
- Brand loyalty diminishes during high-discount periods.
- Effective bundling can enhance profitability and customer satisfaction.
- Understanding P&L is vital for informed decision-making.
- Agencies must connect their actions to financial outcomes.
- Consumer perception of brands can take years to evolve.
Chapters
00:00 Understanding Agency Accountability
03:06 Forecasting Retention and Sales
06:00 Setting Realistic Goals and Expectations
09:02 The Importance of Financial Transparency
11:59 Navigating Black Friday Strategies
14:52 The Role of Profitability in Marketing
18:11 Branding Challenges and Consumer Perception
20:57 Utilizing Data for Effective Decision Making
24:11 The Impact of Offer Structures on Consumer Behavior
27集单集
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