Episode 54 - Review and Summary of If You're Not First Your Last by Grant Cardone

Booked Morning Podcast

In our business, workplace and in life, we all experience the tough times or the squeeze of the bad economy. I found this very relevant to my work, being the head of marketing for a brand and also my own ventures. When these times come, it's important that we are on the top of our career or business, because this presents us with major advantages to dominate our market. It's very dangerous not to be number 1. If you’ve listened to my review on Grant Cardone’s 10X rule, read his books or listened to him speak, you know he is a no nonsense guy and not only talks but walks the walk. Grant Cardone is a well-known business speaker and sales guru. He shares with us his specific process and actions he took and we should too, to move us from where we are now to the front of our field, regardless of our products and services. My favorite excerpt from the book is this. "Your Success is not limited by the economy; it’s only limited by the people you know and the amount of interest you can generate in your products and services." My final key takeaway is The most important skill needed to advance and conquer. We all need to learn how to sell. We can plan and organize until we are blue in the face, but if we can’t sell our products, what does it matter how organized you are? Let's not kid ourselves and think that there is a line of people waiting for our products, We actually need to work and generate interest, sell our products and services and close the deal. The most needed and protected people in the workforce are those who can sell and bring in the money. We need to realize that There is no shortage of money, but there is a great shortage of people who are willing to take action and follow-through.