Ep65 Brand Building Masterclass with Rude Health Co-founder Camilla Barnard

Brand Growth Heroes

I've been in love with the bright, punchy and delicious Rude Health brand since it launched in 2006.

Originally a muesli business, Rude Health's revenue now comes predominantly from alt. milks, although this is something Camilla never would have imagined when they first launched them!

A well-known and much-loved brand in 4 major markets, Rude Health is admired for it's brightly coloured boxes and cartons which inject joy into mornings across the U.K, Portugal & Benelux.

Co-founder Camilla Barnard began the business 18 years ago with her ex-husband, with the intention of making healthier eating a celebration, not a sacrifice for as many people as they could. Compared to the expectations of many founders starting out today, you could say that the business has grown relatively slowly, however there's a massive upside to this: Rude Health is still over 90% privately owned, with their only 'major' minor shareholder being....PepsiCo!

Here are the Top 9 things you'll learn :

1. Camilla didn't know much about running a product-based business, let alone a food business, before she started, and why this mattered.
2. How Rude Health's earliest vision was always MASSIVE: to make healthy eating a celebration, not a sacrifice.
3. How Camilla is obsessed asking the right questions to her shoppers, consumers and retail buyers, and learn how you can do this too.
4. What the brand-design process for the Rude Health brand looked like, in detail.
5. What the 'clothing' your brand wears says about it in terms of when and how to use it, and whether it's for you or not...
6. Why Rude Health has chosen to play mainly in Grocery Retail and not Online
7. How Rude health split their marketing budget now vs. 3 years ago
8. The role of new product development in their business and how this has changed over time
9. How to recruit the right people for your business - is it skill, experience or mindset?

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