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Veganuary, Vegan Fried Chick*n, Veg Capital & Sentient Ventures with Matthew Glover
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内容由Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA |提供。所有播客内容（包括剧集、图形和播客描述）均由 Brand Growth Heroes Mini MBA and Fiona Fitz | Brand Growth Heroes Mini MBA | 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
As the founder of Veganuary, Veg Capital, Vegan Fried Chick*n or VFC, and most recently a new venture capital fund called Sentient Ventures, Matthew Glover is a business activist and a serial founder whose initiatives have contributed significantly to the changes we are all experiencing in how we eat today.
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In this episode, Matthew shares how he left his career in double-glazing to fight animal cruelty; the exact steps he and his wife took to create the Veganuary movement and, arguably, how it has been the tipping point for the plant-based revolution in our eating habits and in the food industry today. He also tells us why he's made the decision to 'invest in growth up-front' in the VFC (Vegan Fried Chick*n) brand.
Finally, we learn about his venture capital businesses - Veg Capital and Sentient Ventures, including what they look for when evaluating new investments.
I hope you enjoy this latest episode and learn as much as I did recording it!
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