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Did Love Holidays' Giant Interactive Suitcase Pack a Punch?
Manage episode 426017889 series 3581152
内容由John Kappel提供。所有播客内容（包括剧集、图形和播客描述）均由 John Kappel 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Episode 3: Love Holidays, UK's fastest growing travel site, needed to think BIG to grow a following in their new market . Did the 15 ft tall suitcase activation on the sidewalk of Germany hit the mark or hit the road? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score.
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Links:
· Behance: https://www.behance.net/gallery/175669381/We-love-holidays-Welcome-to-Germany-Campaign?locale=en_US
· Love Holidays: https://www.loveholidays.com/
· Jack Morton: https://jackmorton.com/work/we-love-holidays/
3集单集
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