))
Liberty Mutual vs. Pepsi: Marketing In-House or Agency
Manage episode 399663883 series 2889293
内容由Brand2Brand.co提供。所有播客内容（包括剧集、图形和播客描述）均由 Brand2Brand.co 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to finding the right strategic mix and proving there’s no “one size fits all” approach.
For the episode research and reference materials, visit stirlingbrandworks.com/insights.
62集单集
分享
