Serena Lam: Vietnam Refugee Inspiration, IBM to SaaS Founder & Sales Automation Consequences - E471

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

Serena Lam, CEO & Founder of Fuzzy Sequence, and Jeremy Au discussed:

1. IBM to SaaS Founder: Serena described her seven-year tenure at IBM, where she tackled diverse strategic roles across the U.S., China, and India. This experience provided her with a robust foundation in technology and business strategy, crucial for her later ventures. She emphasized the comfort and security of a well-structured corporate environment, noting how it fostered her ability to save and enjoy a reliable income, which contrasted with the uncertainties of startup life.

2. Sales Automation Consequences: She elaborated on the creation of Fuzzy Sequence, a sales AI platform that integrates multiple tools to optimize sales processes. She highlighted how her own frustrations with booking meetings and enhancing sales productivity led her to develop a solution that now facilitates these tasks for other sales professionals. The platform automates and personalizes client interactions, which optimizes sales strategies and enhances meeting bookings. She discussed the complexities of scaling startups from small teams to larger operations, and elaborated on the need for adaptive leadership as startups grow

3. Vietnam Refugee Inspiration: Reflecting on her family's history, Serena recounted her grandparents' and parents' escapes from China and Vietnam. These experiences of survival and new beginnings in the face of adversity instilled in her the values of courage and resilience. These personal stories are also a continuous source of inspiration, driving her perseverance in the face of business challenges.

Jeremy and Serena also explored the implications of AI in sales, the necessity of authenticity in customer relations, and the integration of technology in traditional business environments.

Watch, listen or read the full insight at https://www.bravesea.com/blog/serena-lam

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English: Spotify | YouTube | Apple Podcasts

Bahasa Indonesia: Spotify | YouTube | Apple Podcasts

Chinese: Spotify | YouTube | Apple Podcasts

Vietnamese: Spotify | YouTube | Apple Podcasts

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