Tamara Adlin – Navigating Executive Misalignment In UX (Part 1) Brave UX With Brendan Jarvis 🇺🇦 podcast

内容由The Space InBetween提供。所有播客内容（包括剧集、图形和播客描述）均由 The Space InBetween 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Brave UX with Brendan Jarvis 🇺🇦 »
Tamara Adlin – Navigating Executive Misalignment in UX (Part 1)

2d ago 48:44

MP3•单集首页

In the first of a two-part episode of Brave UX, Brendan Jarvis interviews Tamara Adlin, President of Adlin Inc. Tamara Adlin is a thought leader and a seasoned UX consultant with over 25 years of experience helping companies create better products. Tamara reflects on her time at Amazon, lessons from leadership, and her pioneering work with personas. She highlights how executive misalignment can derail projects, emphasizing that personas alone can’t fix underlying communication issues. Tamara introduces her “Executive Alignment in Five Conversations” methodology, a framework designed to align teams and ensure project success. The conversation also touches on the importance of ongoing alignment and how well-crafted personas can be transformative when supported by clear, cohesive leadership.

Highlights include:

00:00 - Introduction and Background
05:30 - Tamara’s Journey into Animal Rescue
12:15 - The Persona Life Cycle Books
18:45 - Alignment Insights from Amazon
26:00 - The Importance of a Support System
32:30 - Diversity in Tech
40:15 - The Challenges of Executive Misalignment
46:00 - Executive Alignment in Five Conversations
55:30 - Case Study: Zillow
1:02:15 - Conclusion and Teaser for Part Two

Who is Tamara Adlin

Tamara Adlin is a seasoned UX consultant with over 25 years of experience helping companies create better products. A former UX leader at Amazon, Tamara has worked with top tech enterprises, specializing in startups and Web3 projects for the past 20 years. She co-authored The Persona Lifecycle books and developed the "Executive Alignment in Five Conversations" framework, which helps teams refocus on user needs and improve product outcomes. With expertise in product strategy, UX diagnostics, and leadership alignment, Tamara’s approach drives rapid improvements and long-term success for companies navigating disruptive technologies like blockchain and AI.

"I like to use the metaphor of a 'tornado' to describe the chaos that ensues when executive opinions change rapidly. One moment, you’re moving forward, and the next, everything is flipped upside down. It’s crucial to understand those stakeholder assumptions upfront rather than letting the storm dictate the direction of your project." Tamara Adlin

Find Tamara Here

Tamara Adlin on LinkedIn
Adlin Inc Website

Subscribe to Brave UX

Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Brendan Jarvis hosts the Show, and you can find him here:

Brendan Jarvis on LinkedIn
The Space InBetween Website

150集单集