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内容由Breaking and Entering Media and Entering Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Breaking and Entering Media and Entering Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Agency Break-In: Behind The Work – BeetleMax: The Way Car Buying Shouldn't Be with The Martin Agency

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Manage episode 445525632 series 3322458
内容由Breaking and Entering Media and Entering Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Breaking and Entering Media and Entering Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this special episode of the Breaking and Entering Advertising Podcast: Martin Agency Series, we dive deep into CarMax’s recent blockbuster campaign partnership with Beetlejuice 2—officially titled BeetleMax: The Way Car Buying Shouldn't Be. Join Geno Schellenberger as he sits down with Lindsey Netto (Group Account Director) and Lindsey King (Creative Director) to unpack the creative process behind this exciting campaign. From the initial brief of breaking into the culture to the legendary Tim Burton personally approving the creative, this episode offers a behind-the-scenes look at the making of one of the most talked-about brand partnerships of the year.

Don’t miss this insightful conversation about how to craft iconic brand partnerships in the entertainment space.

Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.

  continue reading

342集单集

Artwork
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Manage episode 445525632 series 3322458
内容由Breaking and Entering Media and Entering Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Breaking and Entering Media and Entering Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this special episode of the Breaking and Entering Advertising Podcast: Martin Agency Series, we dive deep into CarMax’s recent blockbuster campaign partnership with Beetlejuice 2—officially titled BeetleMax: The Way Car Buying Shouldn't Be. Join Geno Schellenberger as he sits down with Lindsey Netto (Group Account Director) and Lindsey King (Creative Director) to unpack the creative process behind this exciting campaign. From the initial brief of breaking into the culture to the legendary Tim Burton personally approving the creative, this episode offers a behind-the-scenes look at the making of one of the most talked-about brand partnerships of the year.

Don’t miss this insightful conversation about how to craft iconic brand partnerships in the entertainment space.

Disclaimer: The Martin Agency provided travel and housing accommodations for Breaking and Entering.

  continue reading

342集单集

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