BW - EP148—003: February 1944 With Bob Hope—NBC Dominates Tuesday Ratings

Breaking Walls: The Podcast on the History of American Network Radio Broadcasting

If you’d have tuned your radio to NBC’s New York flagship, WEAF, at 7:30 PM on Tuesday February 8th, 1944 you’d have heard Ronald Coleman host the Autolite Sponsored, Everything For the Boys. The guest star was Greer Garson. NBC owned the ratings on Tuesdays with six of the top seven shows. Opposite of Everything For The Boys, CBS ran a concert, WOR-Mutual ran news, and WJZ of the Blue Network ran The Girl Back Home. “Barkley Square” is a fantasy play about a man who desires so much to go back in time that he somehow achieves it. At 8:00PM, The Ginny Simms Show took to the air. That month, the show’s rating was 14.6. Roughly eleven million people tuned in. Opposite, CBS aired Big Town, WOR aired The Black Castle, while WJZ aired news. At 8:30 NBC aired A Date With Judy, a female-driven situation comedy starring Louise Erickson. Opposite CBS ran The Judy Canova Show, while WJZ aired Duffy’s Tavern and WOR ran the quiz show, Battle of the Boroughs. This was the most competitive time slot as far as ratings went. In February A Date With Judy pulled a 9.6, while The Judy Canova Show pulled a 12.6, and Duffy’s Tavern had a 14.6. Louise Erickson was three weeks shy of her sixteenth birthday. She held the role until 1949. The series was popular enough that, in response, CBS developed Meet Corliss Archer. After The Molle Mystery Theater aired at 9 PM, the three top-rated shows on radio aired in succession, beginning with the just-heard Jim Jordan co-starring in Fibber McGee and Molly. The February 8th episode was called “Homemade Ice Cream” and had a rating of 35.7. More than twenty-seven million people tuned in. After Fibber McGee and Molly signed off, Bob Hope’s Pepsodent Program signed on at 10PM.