Running a multi-channel, family business - with Rosie Prosser - Corseside Nursery

Bring Your Product Idea to Life

Today my guest is Rosie Prosser from Corseside Nursery, an RHS gold medal winning succulent specialist based in Pembrokeshire, Wales. Rosie manages the technology and marketing, while her mother contributes years of plant expertise. Together, they've crafted a unique online community, teaching their customers the art of succulent care, and helping a thriving business grow, which is strongly focused on recycling and reusing materials.

Rosie shares the strategies they use to manage sales across major online platforms like eBay, Etsy, and Amazon, explaining the challenges and lucrative aspects of each. We'll discuss the art of selling succulents online, the importance of high-quality photos, and tricks of the trade for shipping plants. She'll also give us a peek at how the pandemic sparked an evolution in their business model and how even traditionally offline customers have adapted to buying plants online.

There is lots to take away including how to use a combination of social media, email marketing and Facebook groups to nurture and build your customer base, and the delicate balance between business scalability and personal satisfaction.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Corseside Nursery Website

Corseside Nursery Facebook

Corseside Nursery Instagram

Facebook Group "Secrets of Succulents"

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This episode is sponsored by Therese at Small Business Collaborative.

One of the biggest challenges that product-based business owners often face is pricing their products right! And that is even more important if you’re looking to start wholesaling your products. Right now, listeners can access a free product pricing masterclass. This masterclass will help you set the right prices to maximize profits and appeal to retail buyers. You can sign up for the free pricing masterclass using the link in the show notes. And if you want even more help, Therese's “Start to Wholesale” course is designed to help you confidently break into the wholesale market. From pricing to how to create your first wholesale catalogue, this course covers everything you need to know to get your products into retailers. Don’t miss this opportunity to take your business to the next level with expert guidance from Therese at Small Business Collaborative!

Therese pricing workshop

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