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How To Avoid Promo Burn Out
Manage episode 434438354 series 3558204
内容由Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist提供。所有播客内容（包括剧集、图形和播客描述）均由 Salena Knight | Retail & Ecommerce Growth Strategist, Salena Knight | Retail, and Ecommerce Growth Strategist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash.
But wait!
Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I’ve named: Promo Burnout. It's when your customers start treating your emails like that one relative who always overstays their welcome at family gatherings. Not good, right?
Nearly 70% of users unsubscribe from emails because the business sends too many. It’s a balancing act. Not enough emails, you’ll lose sales to your competitors. Too many, they unsubscribe and that's a lot of potential holiday cheer (and sales) walking out the door.
In this episode, I'm sharing five strategies to keep your promotions fresh and your customers engaged. They’ll be great to roll out over the peak season, but really, you can use these any time of year.
Let's dive in!
---------- Avoiding promo burnout in marketing efforts. 0:02
Holiday sales and promotions, with tips for planning and executing effective campaigns. 2:38
Holiday marketing strategies for retailers, including timeline and promotions. 7:35
Strategic marketing campaigns during holiday season. 13:20
Promotional strategies for small businesses. 17:53
Measuring data for promotions, including tracking customer acquisition cost, cart abandonment rate, and product performance. 23:20
Promotional campaign planning and debriefing for holiday season success. 28:18
Full article: https://salenaknight.com/how-to-avoid-promo-burn-out/
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