Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
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内容由Melissa Robbins提供。所有播客内容（包括剧集、图形和播客描述）均由 Melissa Robbins 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
类似 build your profitable product business with mel robbins thelotco business podcast 的节目
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Mastering Shopify: Building High-Converting Websites with Anna from House of Cart.
Manage episode 440791553 series 3482730
内容由Melissa Robbins提供。所有播客内容（包括剧集、图形和播客描述）均由 Melissa Robbins 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing.
We focus on the importance of theme selection, optimization, and customer journey to enhance the customers user experience (UX).
Anna's shares valuable tips on decluttering your website, utilizing call-to-action (CTA) buttons effectively, leveraging user reviews and social proof, and integrating essential apps like Klaviyo for email marketing and Tolstoy for interactive videos.
Tune in for actionable insights on how to improve your website navigation, product titles, and conversion rates through data analysis.
Don't miss the chance to learn how to elevate your Shopify store to the next level.
00:00 Introduction and Guest Welcome
00:43 Anna's Journey to Shopify Expertise
01:31 Empowering Female Entrepreneurs
03:08 Why Shopify is the Best E-commerce Platform
10:09 Optimizing Your Shopify Store
10:37 Choosing the Right Shopify Theme
14:24 Maintaining and Updating Your Shopify Theme
17:21 Effective Product Page Design
22:23 Streamlining the Online Shopping Experience
24:06 Optimizing Your Homepage for Better Conversion
28:49 Effective Product Page Strategies
31:02 Essential Apps for E-commerce Success
37:02 Understanding and Improving Conversion Rates
40:17 Balancing Business Operations and Growth
43:48 Final Thoughts and Contact Information
Get in touch with Anna at @houseofcart
Aggregated Core Web Vitals performance by Shopify:
https://performance.shopify.com/pages/theme-performance-data-table
Apps we recommended:
Tolstoy - Interactive video shoppable content to engage users.
Klaviyo - Email marketing automation for targeted campaigns and customer retention.
Judge.me or Okendo - Product reviews to build social proof and trust.
ReConvert or Selleasy - Post-purchase upsell app to increase average order value.
Lucky Orange - Heatmaps and session recordings to understand user behaviour and improve UI/UX.
I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
131集单集
Mastering Shopify: Building High-Converting Websites with Anna from House of Cart.
build your profitable product business with mel robbins thelotco business podcast
分享
Manage episode 440791553 series 3482730
内容由Melissa Robbins提供。所有播客内容（包括剧集、图形和播客描述）均由 Melissa Robbins 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing.
We focus on the importance of theme selection, optimization, and customer journey to enhance the customers user experience (UX).
Anna's shares valuable tips on decluttering your website, utilizing call-to-action (CTA) buttons effectively, leveraging user reviews and social proof, and integrating essential apps like Klaviyo for email marketing and Tolstoy for interactive videos.
Tune in for actionable insights on how to improve your website navigation, product titles, and conversion rates through data analysis.
Don't miss the chance to learn how to elevate your Shopify store to the next level.
00:00 Introduction and Guest Welcome
00:43 Anna's Journey to Shopify Expertise
01:31 Empowering Female Entrepreneurs
03:08 Why Shopify is the Best E-commerce Platform
10:09 Optimizing Your Shopify Store
10:37 Choosing the Right Shopify Theme
14:24 Maintaining and Updating Your Shopify Theme
17:21 Effective Product Page Design
22:23 Streamlining the Online Shopping Experience
24:06 Optimizing Your Homepage for Better Conversion
28:49 Effective Product Page Strategies
31:02 Essential Apps for E-commerce Success
37:02 Understanding and Improving Conversion Rates
40:17 Balancing Business Operations and Growth
43:48 Final Thoughts and Contact Information
Get in touch with Anna at @houseofcart
Aggregated Core Web Vitals performance by Shopify:
https://performance.shopify.com/pages/theme-performance-data-table
Apps we recommended:
Tolstoy - Interactive video shoppable content to engage users.
Klaviyo - Email marketing automation for targeted campaigns and customer retention.
Judge.me or Okendo - Product reviews to build social proof and trust.
ReConvert or Selleasy - Post-purchase upsell app to increase average order value.
Lucky Orange - Heatmaps and session recordings to understand user behaviour and improve UI/UX.
I'm Mel Robbins! from @thelotco
Want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).
Grab my 8 step checklist on building a profitable product business.
131集单集
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类似 build your profitable product business with mel robbins thelotco business podcast 的节目
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy and wellbeing, leaders can energize their teams to achieve success for individuals, their organization, and society overall. But it is still something that is relatively unknown outside academic circles. Join Jean-Philippe Courtois, a member of the Microsoft executive senior leadership team, as he brings Positive Leadership to life for anyone who acts in a leadership capacity, both personally and professiona ...
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
