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The Creative Journey of Concrete Jellyfish with Rene Skelton
Manage episode 438466568 series 3482730
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In this episode, I chat with Rene Skelton of Concrete Jellyfish.
We dive into the challenges of running a small business, to the unique ways Renee maintains her creativity.
We talk about the origins, growth, and innovations of her fashion accessories brand Concrete Jellyfish.
Rene shares insights about transitioning her business to Italy, the importance of community, dealing with production challenges, and her passion for creating handmade accessories.
The episode also highlights her unique approach to product design, the balance between creativity and business operations, and the importance of setting proper pricing from the start.
Overall, this episode offers an inspiring look at Rene's dedication to her craft and the personal touches that set Concrete Jellyfish apart.
We also find out how much Rene hates pop ups. And she wishes she started collecting emails a long time ago!
00:00 Introduction and Guest Welcome
00:24 Challenges of Small Business and Motherhood
01:06 What is Concrete Jellyfish?
02:12 The Journey of Concrete Jellyfish
03:36 Building a Community Through Business
05:31 Moving the Business to Italy
06:43 Logistics and Operations
12:27 Creative Process and Design Inspiration
21:12 Wholesale vs. Direct-to-Consumer
25:49 Pricing for Sustainability
27:52 Investing in Quality Equipment
28:29 Innovative and Unique Creations
29:57 Building a Supportive Team
31:07 Marketing and Email Strategies
36:56 Balancing Work and Personal Life
43:56 Future Plans and New Ventures
47:54 Creating Joy and Excitement
You can check out Rene's instagram here @concretejellyfishco and her website at
https://concretejellyfish.co/ where her new collection has just been released. Check out her innovative light weight hoops skins here
I'm Mel Robbins! from @thelotco
Register for my FREE webinar here to help you Build a Thriving Product Business https://www.thelotco.com/trainingfree
And if you want a Roadmap to Building a Profitable Product Business head here for directions!
Looking for specific help with Wholesale? Check out the Transform your Wholesale program
Find more details at https://www.thelotco.com.au/
Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.
Over 25 years in Retail and Wholesale Sales and Marketing.
Grab my 8 step checklist on building a profitable product business.
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