))
Dara Treseder, CMO of Autodesk: Invest in Yourself
Manage episode 378748510 series 3478229
内容由MMA Global / LightningPod提供。所有播客内容（包括剧集、图形和播客描述）均由 MMA Global / LightningPod 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Once upon a time, Autodesk CMO Dara Treseder was selected by her then-employer for an assessment with a professional coach, to see if she was executive material. "I knew I could, but I didn't think I would" make it to the C-Suite, she recalls. "And I didn't think I would because I didn't think anyone would give me the shot."
The big takeaway of the session reduced Dara to tears: Her CEO really believed in her, so much so that — if she improved on some problem areas — she could be a great CMO. So, Dara made a PowerPoint deck and took it to her husband with a pitch: Let's hire a professional coach on her own dime, "so that when I do get that top job, I am ready to go, and I can keep it," she says. "I think about that a lot, because many times, people are waiting for someone else to invest in them. You know what? You've gotta invest in yourself. If you don't believe in yourself, how do you expect anyone else to believe in you?"
Today on Building Better CMOs, Dara talks with MMA Global CEO Greg Stuart about why marketing is art AND science; the danger of falling in love with your own ideas; and Autodesk's campaigns at the Oscars and during the series finale of The Walking Dead. They also discuss Dara's journey from Nigeria to the US, having gratitude for your life, Apple's new "Mother Nature" ad, and more.
Follow or subscribe to Building Better CMOs
Links:
This episode was produced and edited by Eric Johnson from LightningPod.fm.
Learn more about your ad choices. Visit megaphone.fm/adchoices
32集单集
分享
