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How well do you know Fred Dixon, the next CEO of Brand USA?
Manage episode 415505581 series 2933769
内容由Stephen Ekstrom提供。所有播客内容（包括剧集、图形和播客描述）均由 Stephen Ekstrom 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this podcast episode, Fred Dixon, the newly appointed CEO of Brand USA, shares insights into his journey in the tourism industry and his vision for the future. Growing up in the hospitality business, Fred initially wanted to be a lawyer but found his passion in tourism, particularly in destination marketing organizations (DMOs). He reflects on the meaningful moments and challenges of his career, highlighting the importance of compassion, empathy, and strength of character for a successful CEO. Fred discusses the complexities of balancing stakeholder groups and navigating challenges such as political divisiveness and environmental sustainability. He emphasizes the role of advocacy and community building in creating a resilient tourism industry. Fred also shares his admiration for mentors in the industry and values kindness and fairness in leadership. The episode concludes with a warm exchange between Fred and the host, Stephen Ekstrom, expressing mutual respect and admiration for each other's work in the industry.
Business Class is brought to you by The Tourism Academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at tourismacademy.org.
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