180. Neight Casperson — Bringing a Fresh Look to the Slopes

Business Elevated

Season 6 Episode 23: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity, talks with Neight Casperson, owner and CEO of N8 Elite Skiwear. Casperson shares his deep connection to Utah, having been born and raised in Ogden. He recounts his time away during a mission for the Church of Jesus Christ of Latter-day Saints in Vienna, Austria, and his work for Hill Air Force Base. Despite personal struggles, he found solace and inspiration in skiing. This passion inspired him to start N8 Elite Skiware. Despite challenges, including the impact of COVID-19 that temporarily halted his business, Casperson’s resilience and support from his network helped him relaunch his ski wear line. He continues to grow his business while working at Ed Kenley Ford.

The duo discusses the journey of an entrepreneur, emphasizing the multi-tasking nature of managing a startup and a regular job. Casperson highlights the importance of networking, utilizing feedback from friends and marketing groups, and overcoming hurdles like capital constraints and supply chain issues. They highlight Casperson's vision for his company, aiming to make it a prominent brand at ski resorts worldwide, with particular hopes tied to the 2034 Winter Olympics in Utah. Casperson acknowledges the supportive entrepreneurial ecosystem in Utah, the state’s culture of backing local businesses, and the role of recovery and clarity in his personal and professional growth.