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#24: Why You Should Do A Micro-Launch
Manage episode 259433783 series 2613688
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Have you ever happily announced your new course/ group offer/ thing you're selling... and gotten crickets?
Not everyone wants or needs the big launches you hear so much about - all the resources are poured into one epic launch to try to sell something.
Now, I believe that instead of aiming for that process, it’s so much better for entrepreneurs who haven’t done a big, successful launch like that to aim for Micro-Launching instead.
Micro-launching is the art of creating, marketing and selling an irresistible pop-up offer - this makes it a perfect tie-in with my mantra, test it, tweak it, and try again.
Think about it - when you’re launching something new, how do you know it will work?
The price. The messaging. The positioning. The audience. The marketing. The offer itself. The webinar, sales page, add-any-random-launch-thing-here.
Listen in to this 13-min episode as I guide you through the three core things to keep in mind as you’re planning your next micro-launch for a repeatable, irresistible cash injection.
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