#159: Web-to-app user acquisition war stories with Andrew Tsui, former Director of Product at K Health

Business of Apps Podcast

内容由Business of Apps提供。所有播客内容（包括剧集、图形和播客描述）均由 Business of Apps 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

11M ago 28:04

M4A•单集首页

A long-long time ago, 16 years ago to be precise, there was the world before Mobile - the time when if you wanted to read the news, watch movies, pay your bills, plan your next trip and so on you had to sit down at your desktop computer or grab a laptop to open a browser window to go to a website.

Then Steve Jobs stood on the stage at Macworld Expo in San Francisco to introduce the iPhone. The rest is history. These days, as a mobile marketer, you expect the bulk of traction for your business to take place on mobile. But that’s not entirely true - today Andrew will tell you how important are customers' journeys between web and mobile for user acquisition.

Today’s Topics Include:

Andrew Tsui's background
Marketing channels Andrew used to run ad campaigns
Applying web-to-app marketing to the K Health app
Lessons learned
What Andrew would like to change about the industry the most
Android or iOS?
Andrew's first mobile phone
Leaving his smartphone at home, what features would Andrew miss most?
What features Andrew would like to see added to his smartphone?

Links and Resources:

Quotes from Andrew Tsui:

“I'd say that it (web-to-app marketing) has worked quite well in raising the awareness of K Health and driving strong new user growth."

“It's a powerful technique that requires a few basic things - natural user entry points, delivering value on the web as well as in the app, prioritizing account creation and attribution tech, and obsessing over the analytics."

"Hindsight is always 20/20, and I suppose the easy answer is I just wish we had done the aspects of what we've talked about way earlier."

Brought to you by Business Of Apps

A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/ London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

224集单集

#Business #Entrepreneur #MBA #Business Of Apps #App Marketing