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The Key Ingredients to Maximize Enhanced Benefits ft. Eric Silverman
Manage episode 346033352 series 3370852
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In this episode, Mike Martens welcomes Eric Silverman, one of the most innovative and influential brokers in the industry today. Eric explains the right terms applicable to enhanced benefits, which are usually provided for by the company to their employers.
As an expert on employer-funded benefits, Eric shares his insights on the difference between voluntary benefits and enhanced benefits. He explains why employers should be keen and critical in integrating the benefit packages into their systems to avoid potential complications, and why companies need to promote their benefit packages to recruit people into their company instead of just promoting their company culture.
Three Takeaways
- Ongoing benefit messaging is valuable.
- Enhanced benefits need to have better positioning
- It’s important for advisors to be an expert on the subject-matter.
Quote
“The destination is not as superior as the journey. The journey far outweighs the destination.”
Eric’s Achievements
- Eric received the 2017 “Voluntary Adviser of the Year” award by Employee Benefit Adviser (EBA) magazine.
- He serves on the Workplace Benefits Association Advisory Board
- He has been honored as a “Rising Star in Advising”
- He was voted as 1 of the top 30 “Benefit Pros to Follow” on Twitter
- He can be found within EBA’s online magazine as a regularly featured commentator.
Resources
Connect with Eric Silverman: linkedin.com/in/silvermaneric
Visit their company website: voluntarydisruption.com
Contact Mike Martens: linkedin.com/in/firststaffbenefits
Contact Mike through email: mikem@firststaffbenefits.com
In This Episode
0:00 Introduction
2:26 What is Voluntary Disruption?
6:42 How to prioritize the benefits package
14:40 Topical messages
18:00 How soon can you start a pre-enrollment communication?
21:40 Response rates for post-enrollment survey
23:27 Key elements in creating an enhanced benefit platform
27:11 How do systems work?
30:10 Reach out to Eric Silverman
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