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Practice Payments Strategy, Not 'Payments Buffet' with Melissa Pottenger
Manage episode 435213673 series 3555904
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When your customers get to your checkout, you need to make sure they have the payment methods they want available to them - but is there such thing as too many? Dive into the concept of the ‘payments buffet’ with Reach’s VP, Payment Ops, Melissa Pottenger. She’ll give you the low-down on payments strategy, and how to make use of options like digital wallets and other up-and-coming payment methods to ensure you’re not overwhelming your customers at checkout.
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