Jane Austin - CXO @ Digitas - In-house vs Agency Leadership Perspectives

Business X Design

In this episode, I am joined in conversation by Jane Austin who is the Chief Experience Officer for Digitas UK, prior to which she held a number of Design Exec roles for in-house teams.
Jane recently delivered a talk on the Language of Business at UXLive where she shared measurement frameworks such as Pirate Metrics with the Audience. She speaks with experience about the need for Design Executives to operate with clear understanding of how the business makes money, to have situational awareness alongside self-awareness so that they can be clear-sighted about how Design will add value to THIS organisation. The need to understand the cultural change that elevating Design represents and whether or not the organisation is actually ready for that change.
Jane draws on her experience at GDS and we discuss the role of the Design Exec in supporting cultural change within an organisation.
you can follow Jane on LinkedIn or on Twitter at @msjaneaustin
and you can find out more about Digitas UK here
and Digitas UK new leadership team here
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