Africa-focused technology, digital and innovation ecosystem insight and commentary.
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Reaching the informed B2B buyer, recap 5 - the great context and AI debate
Manage episode 461074869 series 2831136
内容由Jon Reed提供。所有播客内容(包括剧集、图形和播客描述)均由 Jon Reed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer trust and momentum is achieved.
…
continue reading
218集单集
Manage episode 461074869 series 2831136
内容由Jon Reed提供。所有播客内容(包括剧集、图形和播客描述)均由 Jon Reed 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In part five of my informal audiobook reading of Reaching the B2B Informed Buyer, we get into my favorite content strategy debates, including: AI for context, content experiences and entertainment value, and AI versus opt-in communities. The goal, however, isn't just to flesh out the debate but to advance the conversation, so we can get the most out of the right content and better serve our audiences. Hopefully as we do that, buyer trust and momentum is achieved.
…
continue reading
218集单集
所有剧集
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