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AI and Brand Identity: Protect Your Business in an Era of Digital Disruption
Manage episode 419417153 series 3391685
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Send us a textUnlock the secrets of preserving your brand's identity and leveraging AI for marketing success with Mark de Grasse, our special guest on the Buzzworthy Marketing Show. Embark on an intellectual journey as we dissect the challenges and opportunities artificial intelligence presents to the world of branding. Mark, a maestro of content creation and marketing, imparts his wisdom on fortifying brand sovereignty against the backdrop of AI advancements that pose risks to original works and copyright integrity. We also candidly discuss the decline of customer service quality, advocating for real human connections that solidify brand resonance and convey meaningful values.
As our conversation with Mark unfolds, we probe the ethical quandaries AI introduces to customer engagement and marketing strategies. Discover how AI-driven 'angry customer protocol' could revolutionize customer retention, and where the ethical lines must be drawn to avoid manipulation and exploitation in consumer interactions. We then pivot to the power of neurolinguistics programming in sales, balanced with an unwavering customer-centric approach vital for enduring success. For businesses large and small, our dialogue offers a roadmap for integrating AI to streamline processes without sacrificing the indispensable human element that distinguishes exceptional brands.
Follow Mark de Grasse:
markdegrasse.com
aibranding.academy
World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.
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As our conversation with Mark unfolds, we probe the ethical quandaries AI introduces to customer engagement and marketing strategies. Discover how AI-driven 'angry customer protocol' could revolutionize customer retention, and where the ethical lines must be drawn to avoid manipulation and exploitation in consumer interactions. We then pivot to the power of neurolinguistics programming in sales, balanced with an unwavering customer-centric approach vital for enduring success. For businesses large and small, our dialogue offers a roadmap for integrating AI to streamline processes without sacrificing the indispensable human element that distinguishes exceptional brands.
Follow Mark de Grasse:
markdegrasse.com
aibranding.academy
World of Work Experts on the People and Performance Podcast
Interviews with experts and business leaders focused on ways to inspire employees.
Follow @urbuzzworthy on LinkedIn | Instagram | Facebook | Twitter. Get your copy of Buzz's best selling book, The Rule of 26 at www.ruleof26.com.
章节
1. AI and Branding (00:00:00)
2. [Ad] World of Work Experts on the People and Performance Podcast (00:11:27)
3. (Cont.) AI and Branding (00:12:08)
4. Marketing Ethics and Customer Centricity (00:14:51)
5. Leveraging AI for Branding Success (00:22:38)
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