Wrapping Up with Dan and Denny: The Post-Show Follow-Up

BVS Film Productions Final Cuts Podcast & Vodcast Latest Trends and Techniques In Video Marketing

Introduction:

• Welcome to the final episode of CommTALK with your host, Dan Portik and guest Denny Pavan.
• Dan wraps up the miniseries with a focus on post-show follow-up, crucial for anyone involved in event planning and execution.

Key Discussion Points:

1. Recap of the Journey:

   • Denny revisits the topics covered in previous episodes, including pre-show planning, managing an exhibit, and the actual experience of participating in a show.

2. Post-Show Reality Check:

   • The discussion pivots to the post-show phase, addressing common experiences like team recovery post-event and the immediate aftermath of returning from a show.

3. Senior Management Concerns:

   • Denny dives into what senior management and CEOs often ponder post-event: the return on investment from the show. This includes assessing leads generated, branding impact, and overall investment layers.

4. Investment in Brand and Interaction:

   • The concept of buying ad space with live interactions and the value of personal engagement at shows.
   • The importance of balancing traditional show elements with modern social media strategies.

5. The Scanner World:

   • Introduction to practical tools for post-show follow-ups, including scanner technology available at shows.
   • Insights into the value and costs associated with these tools, and alternative software options for efficient lead capturing.

Conclusion:

• A wrap-up of the insightful journey with Denny Pavan, offering a comprehensive view from pre-show planning to post-show follow-up.
• Acknowledgement of the dynamic nature of event participation and management, and the importance of evaluating every stage for future success.

Final Thoughts:

• Denny provides a closing note on the importance of integrating all phases of a show for maximum impact and return on investment.
• Encouragement for listeners to apply these insights to their future events for enhanced outcomes.

Catch this final episode and more insightful discussions with Dan Portik And Guests on the CommTALK podcast, brought to you by BVS Film Productions. Stay tuned for more expert takes on the world of communication and event management!

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