))
Why Do B2B CROs Fail So Quickly?
Manage episode 435842869 series 3526193
内容由Steven MacDonald提供。所有播客内容（包括剧集、图形和播客描述）均由 Steven MacDonald 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
💡 Warren Zenna, founder of The CRO Collective discusses why B2B Chief Revenue Officers (CROs) often face rapid turnover. He explores the structural flaws in B2B sales and marketing that lead to this issue and shares his experience, emphasizing the need for businesses to rethink their sales and marketing alignment approach. 💡
"Your organization has to be set up for your CRO to succeed, which is why even the most qualified CROs can fail. It often has nothing to do with them and everything to do with the environment they were brought into, which wasn’t set up to work for them." - Warren Zenna
Warren Zenna’s insights explain that many companies misdefine the CRO role, often treating it as a glorified head of sales. This misunderstanding creates a fragmented revenue strategy, with sales, marketing, and customer success teams working in silos. He highlights the importance of a CRO overseeing the entire revenue operation, ensuring all customer-facing functions align with business objectives. He also discusses how he consults with CEOs to properly define and integrate the CRO role for sustainable revenue growth.
Follow Warren Zenna on LinkedIn
Follow host Steve MacDonald on LinkedIn
104集单集
分享
