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6 Tips For Crafting Your Cannabis Lifestyle Brand to Captivate & Connect
Manage episode 425352508 series 3497417
内容由Hybrid Marketing Co. and Jen Lamboy提供。所有播客内容（包括剧集、图形和播客描述）均由 Hybrid Marketing Co. and Jen Lamboy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Hybrid Marketing Co‘s Director of Strategy, Jen Lamboy, recently hosted a webinar on creating authentic and captivating cannabis lifestyle brands. The webinar featured Luna Stower from iSpire and Crystal Miliken from Cookies.
They emphasized the importance of deep community engagement, noting that authentic engagement is the heart of brand longevity. Building a brand identity goes beyond a flashy logo—it’s about embedding your brand’s values, history, and vision into the consumer’s lifestyle.
The conversation revolved around the practical application of analytics and heart-driven initiatives to elevate a brand from a mere participant to a cherished guide in the consumer’s journey. The importance of visual storytelling was underscored, with a focus on how packaging, promotions, and social media can be effectively used to engage and nurture a loyal following. Milliken and Stower also discussed the power of creating authentic connections that go beyond transactions. This includes fostering platforms for discourse, education, and shared experiences and rallying for causes that align with your brand’s and community’s ethos.
They reiterated the value of differentiating your brand through quality and innovation and embracing new opportunities like sustainability. Their insights serve as a valuable guide for integrating your brand into your audience’s lifestyles and conversations.
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