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Josh Karchmer of Moxie Brand, Music Industry, Budtenders and Multi-state Cannabis episode 8
Manage episode 337708000 series 3226550
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Recorded right before Moxie Brand was acquired by Green Growth for $310MM Cannabis Karaoke interviews Marketing Guru Josh Karchmer. We talk about his career in the music industry and action sports before diving into cannabis where he implemented the value of organic growth. Using Instagram to drive interaction with the customer base, Josh is focused on telling stories everyday by authentically putting a mirror on the brand and involving the hard core customers in the marketing campaign. Team Moxie feels the budtender is the key to success, with over 1200 enrolled in the program through education, gamification or purchasing at discounted costs. Look out for the DART from Moxie and step up your vape game! Follow Moxie on Instagram here.
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