WTF is Programmatic: Boosting e-Commerce Revenue Through Smarter Marketing Funnels

Cannabis Marketing Live

In today’s competitive eCommerce landscape, successful brands aren’t just setting up funnels—they’re building them intelligently to connect, convert, and keep customers.

This webinar, Boosting eCommerce Revenue Through Smarter Marketing Funnels with Jenny Shi, VP of Media Strategy & Operations at MediaJel, combines programmatic insights with proven funnel strategies to help you leverage data, define your customer journey, and optimize every stage of your funnel for maximum impact.

In a landscape where customer expectations are high, understanding how to effectively leverage programmatic advertising is crucial. Join us as we explore the foundations of programmatic advertising and learn actionable strategies that not only enhance awareness and engagement but also lead to meaningful conversions and long-term customer loyalty.

What You'll Learn

Understanding the Marketing Funnel: Programmatic's Role in Each Stage

• Awareness (Top of Funnel) – Discover how to use programmatic advertising to create brand awareness through targeted display ads, Connected TV (CTV), and online video. Learn the art of reaching your audience where they are most engaged.
  
• Consideration (Middle of Funnel) – Explore strategies for nurturing leads using retargeting and personalized messaging, enabling you to keep your brand top of mind and drive potential customers deeper into the funnel.
  
• Conversion (Bottom of Funnel) – Gain insights into how programmatic tools can help optimize conversion rates with compelling calls to action, dynamic creatives, and tailored offers designed for maximum impact.

Enhancing Your Cannabis Marketing Strategy with Data-Driven Decisions

• Understand how to analyze audience behavior and insights to refine your programmatic campaigns. Learn the importance of tracking key performance indicators (KPIs) to measure success and make informed optimizations that drive revenue growth.
  
• Discover the value of utilizing first-party data for crafting highly targeted campaigns that resonate with your ideal customers and improve your return on investment (ROI).

Building Scalable Media Plans for Sustained Growth

• Learn how to create comprehensive media strategies that adapt to changing market conditions and align with your overall business objectives. Explore the benefits of a multi-channel approach, integrating programmatic advertising into your marketing mix for sustained engagement and conversion.
  
• Delve into the tools and best practices for effectively managing your programmatic campaigns, ensuring that your advertising efforts are always working toward your revenue goals.

Don’t miss this opportunity to elevate your cannabis eCommerce strategy with programmatic advertising. Get your questions ready for a live Q+A, and reserve your spot today!
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