Consumer-Driven Innovation In 2021 CapTech Trends podcast

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Consumer-Driven Innovation in 2021

2+ y ago 18:25

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内容由CapTech提供。所有播客内容（包括剧集、图形和播客描述）均由 CapTech 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Has consumer behavior returned to “pre-covid-19” norms? In this episode of CapTech Trends, Vinnie Schoenfelder chats with CX Principal Bree Basham about our 2021 consumer study which looks at consumers’ perceptions, behavior and technology usage. This annual study, started in 2020 during the pandemic, shows how customer expectations have shifted and how brands must emphasize innovation and inclusion to keep up with their customers. Listen to learn more about:

How accessibility has become influential on purchasing decisions.
Why brands must shift from omnichannel to microchannel interactions post-pandemic.
How digital savviness has increased since the pandemic with customers expecting convenience and ease of experience.
How consumers are willing to share personal data in exchange for discounts, perks, and convenience.

… continue reading

42集单集

#Tech #MBA #Business #CapTech

Artwork

Consumer-Driven Innovation in 2021

published 2+ y ago

分享

MP3•单集首页

内容由CapTech提供。所有播客内容（包括剧集、图形和播客描述）均由 CapTech 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Has consumer behavior returned to “pre-covid-19” norms? In this episode of CapTech Trends, Vinnie Schoenfelder chats with CX Principal Bree Basham about our 2021 consumer study which looks at consumers’ perceptions, behavior and technology usage. This annual study, started in 2020 during the pandemic, shows how customer expectations have shifted and how brands must emphasize innovation and inclusion to keep up with their customers. Listen to learn more about:

How accessibility has become influential on purchasing decisions.
Why brands must shift from omnichannel to microchannel interactions post-pandemic.
How digital savviness has increased since the pandemic with customers expecting convenience and ease of experience.
How consumers are willing to share personal data in exchange for discounts, perks, and convenience.

… continue reading

42集单集

#Tech #MBA #Business #CapTech

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