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How Retailers Can Drive Sales With AR

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Manage episode 298166068 series 2954890
内容由CapTech提供。所有播客内容(包括剧集、图形和播客描述)均由 CapTech 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

We’ve long been following Augmented Realtiy (AR) and Virtual Reality (VR) and predicted that AR would outpace VR. So far that seems to be coming true. What’s interesting is that AR came about in the 1960s but went nowhere quickly because it wasn’t viable – until mobile came along and now it’s caught like wildfire. Why? Unlike VR, which is still pretty niche and expensive for hobbyists and architects, the cost of entry is next to $0. The ease of access and use makes it available to just about everyone with a mobile phone. With AR available at the finger tips of a large majority of Americans, where do we see it going next? What have companies gotten right and what have they gotten wrong? Listen to this podcast to explore the future of AR with us.

  continue reading

46集单集

Artwork
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Manage episode 298166068 series 2954890
内容由CapTech提供。所有播客内容(包括剧集、图形和播客描述)均由 CapTech 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

We’ve long been following Augmented Realtiy (AR) and Virtual Reality (VR) and predicted that AR would outpace VR. So far that seems to be coming true. What’s interesting is that AR came about in the 1960s but went nowhere quickly because it wasn’t viable – until mobile came along and now it’s caught like wildfire. Why? Unlike VR, which is still pretty niche and expensive for hobbyists and architects, the cost of entry is next to $0. The ease of access and use makes it available to just about everyone with a mobile phone. With AR available at the finger tips of a large majority of Americans, where do we see it going next? What have companies gotten right and what have they gotten wrong? Listen to this podcast to explore the future of AR with us.

  continue reading

46集单集

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