How Retailers Can Drive Sales With AR

CapTech Trends

We’ve long been following Augmented Realtiy (AR) and Virtual Reality (VR) and predicted that AR would outpace VR. So far that seems to be coming true. What’s interesting is that AR came about in the 1960s but went nowhere quickly because it wasn’t viable – until mobile came along and now it’s caught like wildfire. Why? Unlike VR, which is still pretty niche and expensive for hobbyists and architects, the cost of entry is next to $0. The ease of access and use makes it available to just about everyone with a mobile phone. With AR available at the finger tips of a large majority of Americans, where do we see it going next? What have companies gotten right and what have they gotten wrong? Listen to this podcast to explore the future of AR with us.