Improving Your Bottom Line: Using Data to Better Meet Your Customer’s Needs

CapTech Trends

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8M ago 35:23

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In this episode, CapTech Principal, Vinnie Schoenfelder is joined by Technical Director, Shannon Flowerday (Customer Experience), Manager, Carrie Ryan (Customer Experience), and Principal, Jon Bradway (Sports & Media) to discuss how integrating data into your customer experience strategies can grow brand loyalty and increase revenue for your organization.

Tune in to hear more about:

How a “Did You Forget?” online ordering feature resulted in an extra $10M per year for one manufacturing company.
Consumers are willing to share their data if there is a clear benefit brought to them with said data.
How personalized notifications achieved a 4x increase in engagement vs. standard notifications.
For consumers, if the basic tasks they need to do are hard, they have no interest in spending more time with that brand.
The “first quarter problem” sports organizations are facing and how data-driven customer experience can help solve this and influence fan behavior.

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#Tech #MBA #Business #CapTech