Disruptive Innovation And The Secret Lives Of Customers, With David Duncan

Career Sessions, Career Lessons

Companies, as they become large and successful, often find themselves stuck in doing things a certain way. They subscribe to certain success formulas and cultures that keep them from evolving. This is what Clayton Christensen calls the Innovation Dilemma, which inspired the creation of the consulting firm, Innosight. In this episode, J.R. Lowry sits down with its Senior Partner, David Duncan, who shares how Innosight is helping businesses through Disruptive Innovation, developing customer-centric teams, strategies, and organizations. How do businesses create the next version of themselves, where they are not only evolving but also expanding at the same time? What does it mean to be customer-centric and why is it important to innovation? David answers these questions and more. So tune in to find out how you can escape the innovation dilemma and learn the secret lives of customers in this conversation.

 

Check out the full series of "Career Sessions, Career Lessons" podcasts here or visit pathwise.io/podcast/. A full written transcript of this episode is also available at https://pathwise.io/podcasts/david-duncan.