Carl-Gould-70secondCEO-How You Communicate Your Authority Has Changed

Carl Gould #70secondCEO

How You Communicate Your Authority Has Changed

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. How you communicate your authority has changed a bit.

And it changed dramatically after the mortgage meltdown in 2008 and the time that's come through it, right? You saw a little picture over there of a bunch of penguins before. I was going to tell you a whole penguin story, I'll skip that. But what that picture was all about was in a colony of penguins, there's 10,000 and they're all screaming.

And you walk up to that colony, you can't tell one penguin from the other. That is a microcosm of the internet and social media. You are all screaming at the top of your lungs and you're all saying the same thing.

If I go to all of your websites, you're going to tell me how great you are, how you have a gazillion years of experience, right? That you've worked with all these top brands and if I work with you, my life is going to get so much better, right? But the problem is, is everybody's screaming the same thing. And to differentiate yourself, what you're trying to do is just scream louder. But what people want to hear is different.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.