Opting In To Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, And Create Raving Fans With Jon MacDonald Cart Overflow: Where ECommerce Marketing Playbooks Are Written & Shared podcast

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MBA Entrepreneur Business Marketing Gen Furukawa Jeremy Biron Ecommerce Shopify Entrepreneurship Big Commerce

内容由Gen Furukawa and Jeremy Biron提供。所有播客内容（包括剧集、图形和播客描述）均由 Gen Furukawa and Jeremy Biron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared « »
Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald

3y ago 42:29

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内容由Gen Furukawa and Jeremy Biron提供。所有播客内容（包括剧集、图形和播客描述）均由 Gen Furukawa and Jeremy Biron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

SHOW HIGHLIGHTS:

04:52: Why you need an objective perspective to improve your customer site experience.

07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz

14:22 Why Jon believes that disconting is not optimization

27:28 What DTC brands can do to get started with conversion rate optimization

LINKS:

Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/

The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/

Jon on Twitter: https://twitter.com/jonmacdonald

… continue reading

95集单集

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce

Artwork

Opting in to Optimization: How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans with Jon MacDonald

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

published 3y ago

分享

MP3•单集首页

内容由Gen Furukawa and Jeremy Biron提供。所有播客内容（包括剧集、图形和播客描述）均由 Gen Furukawa and Jeremy Biron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

SHOW HIGHLIGHTS:

04:52: Why you need an objective perspective to improve your customer site experience.

07:54 How Easton improved their revenue by 270% in a year by uncovering pain points with a quiz

14:22 Why Jon believes that disconting is not optimization

27:28 What DTC brands can do to get started with conversion rate optimization

LINKS:

Jon’s book, Opting In To Optimization: https://thegood.com/opting-in-to-optimization/

The Good's Ideas for Promotions that aren't discounts: https://thegood.com/insights/essential-ecommerce-promotion-guide/

Jon on Twitter: https://twitter.com/jonmacdonald

… continue reading

95集单集

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce

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